Digital Marketing & Its elements

Digital Marketing : Digital marketing is the way of marketing in which we use digital channels to promote or market our products and services to the customers or businesses. These channels include social media, websites, emails, search engine, etc.
Or
Digital marketing is the updated form of traditional marketing. In which we promote our products or services using the digital mediums. This marketing method is more effective than the traditional marketing.
Digital marketing has become highly important in recent years (specially post Covid-19), as more peoples spend time online. In fact studies also shows that the average people spends around 6 hours every day using digital media. This gives businesses a wide opportunity to reach their potential customers (audience) by promoting their business digitally.
Components of Digital Marketing.
1. Website Designing
2. SEO (Search Engine Optimization)
3. Content Writing
4. Email Marketing
5. SEM(Search Engine Marketing)
6. SMM (Social Media Marketing)

WEBSITE DESIGNIING:
It is a place on Internet, where a company, organization, foundations, etc can put their information at one place.
Their are two types of websites, i.e. Static website, Dynamic website.

SEARCH ENGINE OPTIMIZATION (SEO):
It is upraising your website on the search engines (like Google, Yahoo, Bing, etc.).
It is done majorly in 3 ways, i.e. Onpage SEO, Ofpage SEO, Technical SEO.

SEM (Search Engine Marketing) :
It is also known as Paid Search Marketing. In this form of marketing usually Businesses (user) pays money to the Google to show their Adds on the first page of Google.

CONTENT WRITING:
It is the process of observing, planning and writing an attractive content about anything in Blog, Article or any other form.

EMAIL MARKETING:
It is the form of digital marketing done with the help of E-mail. It is making your customer aware of any services, Offers and anything you are provided with the help of e-mail.

SMO (Social Media Optimization) :
Social Media Optimization is optimizing your social media handles by many factors to increase the reach and brand awareness among the audience.

SMM (Social Media Marketing) :
It is paid marketing done with the help of social media. In this we promotes our posts, run adds in the social media handles to reach our targeted audience. It increases brand awareness and also bring customers for our business.

Digital Marketing can be a very effective way to reach potential customers and promote products or services. However, it is important to have a well-defined strategy and to use a variety of channels to reach your target audience .

Following are the benefits of the Digital Marketing.

• Reach a wider audience : Digital Marketing allows you to reach potential customers all over the world.
• Target your audience : Digital Marketing allows you to target your ads to specific demographics, interests, and even behaviors.
• Measure your results : Digital Marketing is very measurable, so you can see exactly what is working and what is not.
• Cost-effective : Digital Marketing is more cost-effective in comparison to traditional marketing methods.
If still you are not marketing your business digitally, you are missing out a huge opportunity. With so many different channels and strategies available, there is a digital marketing solution for every business, regardless of size or budget.